Experiences and a relationship with the brand that goes beyond a transaction The First Barometer on Customer Engagement in Spanish companies is the result of a collaboration day promoted by Selligent Marketing Cloud and usa phone list by DIR&GE that has had 15 managers from leading firms in Spain Tags barometer customer engagement consumers read later favorites 0 ads royalcomunicacion.com Royal Communication Marketing and Communication Agency. 15 years usa phone list for brands Are Spanish companies prepared to interact with their well-informed and demanding clients? According to the First Barometer on Customer Engagement, 85% of those surveyed say that their company is more committed to customer loyalty and user experience than it was three years ago. That the consumer-first philosophy is more than just a trend is shown by the fact that 38% of the participating companies have their own department dedicated to customer experience.
Another clear example of the change in mentality within organizations is that 69% of the participants affirm that loyalty strategies have a positive impact on the growth of the company The First Barometer on Customer Engagement, is usa phone list executive usa phone list promoted by Selligent Marketing Cloud and organized by DIR&GE, where 15 managers of top-level multi-sector Spanish companies have delved into how companies respond to the challenge of usa phone list the customer at the center of everything. exercise. Today's consumers demand unique experiences and a relationship with the brand that goes beyond a transaction. It is in this field that the experience offered to the customer and loyalty become the keys to adding value and differentiating oneself. Rafael Romero, head of the Iberian division of the company, points out that the customers themselves are responsible for this current change in paradigm. "Brands have followed what people asked for and have had to adapt to new consumer demands.
The market has changed. The way of doing business has changed. Technology plays a fundamental role and technology providers We must assume the responsibility of helping companies to transform themselves, offering the tools, but also providing the human team to help and guide the organization towards consumer-first". It is significant that 100% of the usa phone list surveyed state that they have experienced an increase in sales thanks to the application of initiatives related to the customer experience. In addition, 61% usa phone list that the positive influence is perceptible in other areas of the company. Even so, the economic impact is still pointed out as the main challenge when betting on customer engagement strategies, both to implement new tools and to establish ways of measuring results. 30% of participants say that limited budgets are the main reason for not acquiring new solutions and tools, followed by the lack of adaptation and integration with existing platforms (23%). Spanish companies seek above all to invest in resources to strengthen their CRM platforms, those tools that enhance omnichannel and real-time response, mobile applications and artificial intelligence or machine learning.